Some say that the relationship between an agency and a client should be viewed as a partnership – as it should to an extent. But beyond a partnership, it is the responsibility of an agency to serve its clients just as a physician would serve its patients. Performing diagnostic analyses, comparing brand strengths and weaknesses in light of the competitive market, recommending new ways of thinking, telling the client the hard truths they may be unlikely to hear from internal sources, and creating a unique communications plan and roadmap that delivers the client to their end goal in record time.
Questions your messaging must address, and all too often, does so from too “internal” of a perspective. When we live, eat and breath our businesses and brands, how can we separate ourselves enough from internal perspectives and pressures to ensure our messaging and positioning is balanced, not burdened with minutia the customer is not motivated to care about, and differentiates us in a confusing market from the customers perspective?
- Customers - differentiated by job function & motivation to engage with your product or service
- Press & Analysts – loathsome of “marketing speak”, requiring direct, fact-based yet creative portrayal of value and differentiation
- Employees & Investors – focus on the short- and long-term implication of corporate and product developments
Analysts can be tricky. Will they position you in a lower quadrant than your competitors? Will you bring the right materials and information to your debut meeting? Do you have your messages polished and strong so they can stand up to a potential analyst inquisition?
Building relationships with market and industry analysts by bringing them the best and the brightest businesses in their market is something Barcelona PR does every day. Securing inclusion in market reports and garnering valuable 3rd party references and endorsements for our clients, its leadership, products and services – Barcelona PR’s approach to engaging analyst firms ensures a positive experience and outcome for both sides of the table.
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The crux of nearly every public relations effort, your agencies ability to generate not only a steady stream of press coverage, but coverage that is on message, positions you more favorably than your competitors and introduces your products and services to each unique customer audience in a targeted and timely manner is crucial. From bylined articles to product reviews, corporate and product news to executive thought leader positioning through well placed quotes, Barcelona PR is a leader among its peers in its ability to generate coverage.