FOR IMMEDIATE RELEASE
Los Angeles CA (February 7, 2012) – Hair care visionary John Paul DeJoria , Chairman of the Board and Co-Founder of the Paul Mitchell family of hair care products, takes his passion for animals and commitment to changing the way we treat them to a whole new level with his superior line of pet care products, John Paul Pet. These exclusively formulated shampoos, conditioners and wipes are conceived with the unwavering expertise you would expect from such a trusted brand. Their website: www.johnpaul.pet.com is taking this vision into a new realm.
John Paul brings over 30 years of commitment to the well-being of animals and a wealth of knowledge in formulating the most exceptional hair care products together in this line of specially formulated pet care products. By offering different products for cats, dogs and horses, John Paul Pet honors the individuality of each pet’s different grooming needs.
One of John Paul DeJoria’s most notable contributions to changing the landscape of beauty is his very public opposition to animal testing for hair care products. His Paul Mitchell line of products was the first brand to refute this previously common industry practice over 30 years ago. This first step towards environmental awareness had a huge impact on the public and was the impetus for the “cruelty free” revolution in the testing of beauty products. These changes alone save the lives of thousands of animals each year, and greatly improve the quality of life for others.
This entire line of pH balanced products is “tested on humans first,” to guarantee that sensitive pet skin is gently treated without irritation. John Paul Pet has brazenly prescribed to the notion that consumers want the best products available not only for themselves, but also for their pets. Their full line of botanically infused shampoos, wipes and conditioners are specifically made to act as an essential part of maintaining a happy and healthy pet.
With the John Paul Pet family of products, the goal “to promote the benefits of proper care and hygiene for pets while increasing awareness of animal-related issues and to volunteer within the community to support animal-friendly causes through education, outreach and love” is more than just a statement found on their website. It is a philosophy and a mindset that takes shampoo out of the shower and into the realm of cruelty-free products specifically designed for pets, and beyond into measurable feats of animal activism.
It is this love for all animals, big and small, that is the driving force behind the John Paul Pet philosophy, which centers on the belief that animals deserve to receive the same dedication to their health and comfort that humans have long enjoyed the rights to. Promoting such groups as PAWS, The California Wildlife Association, Best Friends Animal Society, Morris Animal Foundation, The Humane Society of the United States, as well as numerous other animal welfare organizations and charities, John Paul Pet is poised on the frontlines of pet care, while staying a conscious proponent of animal rights in the community and throughout the world.
Just as pet owners have long enjoyed Paul Mitchell products at home, John Paul Pet makes the highest quality products available to pets for their everyday use and care, making daily maintenance carefree. This full service line of shampoos, conditioners, and wipes are pH balanced and formulated using botanically enriched nutrients to ensure that even the most sensitive pets are easily groomed.
With a passion for providing the best in pet care products, 30 years of industry experience, and a true love for animals, John Paul Pet stands as the leader of a revolution that is dedicated to the health and happiness of our most beloved companions. For more information about John Paul Pet and the groups it supports, visit them at www.johnpaulpet.com
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